Essentials Plus
Essentials+ is everything in Essentials plus the pieces you need to actually sell — a storefront built for firearms, 2A-friendly card processing, and a live distributor catalog behind it. $139 a month, unlimited users, month to month.
It exists because the normal answer for a dealer who wants to sell online is to bolt four services together and hope they keep talking to each other: compliance software here, a point-of-sale there, a storefront platform that does not understand firearms, and a payment processor that may or may not still want your business next quarter.
Sell online without fighting your platform
Mainstream e-commerce platforms are a poor fit for this industry. Some prohibit firearms and accessories outright. Others allow them and leave every compliance decision to you, which is worse. The Essentials+ cart was written from scratch for 2A retailers rather than adapted from a general-purpose plugin.
- Custom cart and checkout — age verification, buyer eligibility prompts, and FFL selection built into the flow rather than added as an afterthought.
- Your inventory — the storefront sells from the same catalog your counter does, so an online order and a walk-in draw down the same stock.
- Transfer-aware — an online sale that needs to ship to a receiving dealer knows that, and collects the right licence details up front.
Card processing that will not drop you
Firearms retailers get de-platformed by general processors regularly, usually without warning and often with a rolling reserve on the way out. Essentials+ includes 2A-friendly processing through a firearms-aware gateway: no high-risk surcharge, no sudden account termination for selling what you are federally licensed to sell. Current rates are on the 2A processing page.
One catalog, every distributor
Rather than a separate login per brand, Essentials+ syncs your distributor accounts into a single unified catalog on a schedule you set. Your credentials, your accounts, your distributor relationships — we only bring them into one view.
- Live availability — search once and see what is actually in stock, rather than checking each portal in turn.
- Pricing rules engine — markup rules at global, category, product and distributor level, with floor prices and MAP enforcement applied automatically in the quote builder and at checkout.
- Optics catalog — optics wired to the same live inventory so you can cross-sell a sight at the point of sale.
More on how the sync works is on the distributor integration page.
Order tracking your customer can follow
Every order runs a seven-stage rail — pending, confirmed, in transit, at the receiving FFL, background check, approved, complete — with the active stage highlighted and rejections surfaced rather than buried. The customer stops calling to ask where their rifle is, and you stop being the tracking system.
Who Essentials+ is for
A dealer who is already keeping good records and now wants revenue that does not depend on foot traffic: an online retailer, a shop adding a web storefront, or a dealer tired of a payment processor that treats them as a liability.
If your problem is records rather than sales, Essentials at $79/mo is the right plan. If you have a physical counter, a range, or NFA items, look at PRO at $249/mo. Full comparison on the pricing page.
Essentials+ questions
Can I upgrade or downgrade later?
Yes, either direction, and your records come with you. Moving between plans changes what is switched on, not where your data lives.
Does this handle NFA items?
NFA workflow — Form 3 in, Form 4 out, stamp tracking — is NFA-BRO, which is available with PRO or as an add-on. Essentials+ covers Title I firearms.
Do I keep my own distributor accounts?
Yes. You keep your accounts, your pricing and your relationship with each distributor. FFL-BRO uses your credentials to sync, and you can revoke them at any time.
Does this work for a kitchen-table FFL?
It can, but most home-based dealers do not need the storefront. Start on Essentials and move up when online sales justify it.
Do I need special hardware?
No. It runs in a browser. A barcode scanner speeds up entry but nothing requires one.
See the full workflow live
A demo walks an order from the storefront through checkout, the distributor catalog, the transfer and into the bound book — end to end, on your own product mix. Request a demo.