Set up bound book
Paper or electronic — ready for entries
First 90 Days
Your week-by-week action plan for launching your FFL successfully
90-Day Launch Timeline
Days 1-7
Foundation
Set up bound book, secure storage, order supplies, establish procedures
Days 8-30
Systems
Test transfers, refine processes, build distributor accounts
Days 31-60
Growth
Marketing launch, expand inventory, collect customer feedback
Days 61-90
Optimize
Analyze what’s working, adjust pricing, plan next quarter
Week 1: Get Operational
Day 1-7 Checklist
✓
✓
Organize 4473 storage
Secure, accessible filing system
Secure, accessible filing system
✓
Set up NICS access
Register for E-Check or phone NICS
Register for E-Check or phone NICS
✓
Display FFL license
Visible at business location
Visible at business location
✓
Secure storage ready
Safe, cabinet, or secure room
Safe, cabinet, or secure room
✓
Create policy documents
Returns, transfers, layaway terms
Returns, transfers, layaway terms
Weeks 2-4: Build Momentum
Complete First Transfers
Do a few transfers to test your process. Start with friends/family if needed. Work out the kinks before high volume.
Apply for Distributor Accounts
all major distributors
Set Up Pricing Structure
Transfer fees, markup strategy, consignment rates. Know your numbers before customers ask.
Announce Your Business
Social media, local forums, word of mouth. Let people know you’re open for business.
✓
You’ve Got This
The first 90 days are the hardest. Build good habits now and they’ll carry you through years of successful operation. Take it one day at a time.